Analysing NetFlix Performance Essay Example | Topics and Well Written Essays - 500 words

Analysing NetFlix Performance - Essay Example This increased their expenditure on streaming from the US $33 million to the US $200 million per year.On July 12, 2011, they increased their monthly subscription from the US $ 9 to the US $ 15. It takes off after 2003 when the company makes a profit for the first time. Between 2003 and 2009 the growth is steady but slow. The year 2010 find’s the stock taking off in a big way. The reason may be the sudden increase in subscription base or due to the tie-up with Starz Entertainment. The company becomes a dot-com success story. Video rentals are a technology-driven industry. At the time NetFlix entered the market DVD’s were a novelty and were costlier.Internet was also in its infancy. Video Cassettes were the popular medium and it was mostly retail renting. NetFlix made use of the compactness of the DVD and the accessibility of the internet to start online renting, sending the DVDs by mail. Monthly Subscription was another attraction. When the business prospered they tied up with Cable TV operators and Movie producing companies to get new movies at the earliest time. They also made use of the Improvement in the internet speed by offering Movies over the internet by streaming.This meant that no physical media was to be transported and that the user can make his choice online. The Web Portal of the Company also has facilities for registering viewer preferences. Right decisions at the right time and adapting to changing technologies and keeping track of the user preferences are the reason behind NetFlix’s success.The recent dip in stock prices and the negative comments of the customers on the increase in subscription rates are only temporary hiccups.  

Globalization Essay Example | Topics and Well Written Essays - 750 words - 8

Globalization - Essay Example This essay is a critique of the major driver towards globalization. It offers an explanation of how information and communication technology has contributed greatly to globalization above all the other factors, and how the contemporary society is so much focused towards moving beyond personal and national boundaries to create a link between them and other communities internationally. It mainly focuses on the technological, economic and political drivers towards globalization. The major economic factor that has contributed to globalization is technological advancement. Development in information and communication technology has to a great extent contributed to the integration of communities sharing of information as well as business world wide. For example, the use of internet enables people from all over the world to conduct business and share ideas without meeting. Social interactions through the internet have further contributed to globalization since people can share information cheaply and debate over issues regarding trade (Nye 2002). Dealing through information technology systems is one of the economic segments that have responded positively to advancement in trade. Innovation in communication technology has facilitated economic advancement especially due to the enhancement of the capability of companies to employ labor force from beyond political boundaries. It has led to division of labor globally through the establishment of multinational compan ies (Giddens 2006). They can advertise employment opportunities through the internet, and they can be able to reach people all over the world. Business is also leading people to move global in order to utilize the opportunities in the global market to sell their products. Many of the less developed nations have realized that technological advancement can not be separated from